First, we discuss the project with you to determine the objectives of your interactive strategy. Whether it is to sell a product, to collect leads, to build a community, or to promote a brand, it helps to know the target audience, research competitor websites and clearly define your brand positioning for the digital medium. We may ask to set up brief interviews with various individuals at your organization and/or your clients in order to gain a better perspective into your industry. On the technology side, we determine the immediate and long-term requirements for the solution.
Failure to plan is planning to fail! As you would by now see from our proposal, our estimate of work is broken down into granular modules. Based on the schedule requirements and team availability, we build a project plan.
This phase can go one of two ways. If you, our dear client, trust us and believe in SCRUM – we build a detailed project plan for the first sprint. Further phases are defined as the process continues, allowing us to take a much more agile and flexible approach to software development.
Wireframes are screen blueprints, or skeletal frameworks of the pages in your website or application. We create wireframes to illustrate and document the functionality and Information Architecture of the system we are building. The wireframes help us identify the controls and interactions needed on each page of the website. The Information Architecture allows us to map all the necessary content and define the patterns we’re going to use to catalog and group content on the website.
The elusive design stage! This is where the magic happens and where the cold and soulless wireframes turn into pixel-perfect sculptures of color, line, and type. The mockups we will create may range from primary (home) and secondary page layouts to UI designs for applications and more. During this step we will implement your current brand Style Guide into the digital medium. This usually involves establishing typographic hierarchy, setting up calls to action, defining a color scheme, determining appropriate contrast, and more.
Prototypes are like wireframes on steroids! We grab the designs and code up the HTML and CSS to show what the website or UI would look like in the browser. You can walk through different pages of the website and review the interactivity of dropdowns, buttons, and popup windows. While this step is more time-intensive than wireframing, changes are still relatively simple to make because there is no back-end built yet.
This is where we bring in the big guns: The database is designed and the website functionality is developed. We hook up the functionality to the prototypes and those pages then become available to you on the staging website to review. Only functionality documented in the wireframe stage will be developed on the website. All additional changes to the functionality, outside of original scope, typically require a Change of Scope request.
Testing is closely related to development, as our QA team tests specific deliverables as the development team finishes them. We perform testing after each development sprint and then allocate a budget and timeframe for testing at the end of the project. Unit tests are created to automatically test functionality and Continuous Integration Server automatically builds the whole solution every time a change is made to guarantee that bugs are not introduced along the way.
The new website will be published to the production URL. You will receive documentation of the system and instructional references for the Content Management System if that is part of the project.
We sit on the same side of the table as YOU to provide business solutions to business problems. We don’t try to sell you the latest techno gizmo – instead – we listen to your business problem and offer several strategies to resolve the ROOT of the problem and achieve your objectives.
We will use our extensive knowledge of technology to propose a custom solution fitted to your specific requirements and turn your idea into a successful product.
We email a weekly project update outlining time spent, progress made, issues encountered and the following week’s plan so you can keep track of costs & status.
We are very committed to each and every of our customer. We will not make you wait when you have an important deadline to meet or a client requiring urgent support.
Our quality process ensures your project flows smoothly. We maintain quality-control checklists throughout the process and will communicate with you regularly.